Google is a search company.commercial searches make up about 20 percent of total Google searches. There is is a growing trend among consumers to skip Google altogether, and to just go ahead and search for the product they would like to buy.Google’s real rival over the next few years is Amazon.

People who are using Google have to make at least 7 steps to buy a product on line.But in Amazon, in just 2 steps they can buy a product by searching it in Amazon in the first step and buying the product with their credit card details in the second step that makes it a lot simple.

Amazon give free shipping if users buy through a Kindle phone that may make more problems for Google.

  

 

 

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