EMIfreecar.com says it’s a win-win for car buyers as their EMIs are taken care of as well as advertisers who have a new platform for campaigns. Nearly 4 million people have shown interest in the offer, says the company.The idea of having ads on vehicles by itself is not new — think buses, trains, taxis etc. The difference in the case of EMIfreecar.com is that the concept has been extended to privately owned vehicles. A new car buyer have to spend 20 thousand along with printing and pasting cost of ads and it have to run 1500 kms which may not be possible for all cars and this success of this scheme is limited in india.

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