Its USD 19 billion buyout of WhatsApp will help Facebook expand footprint in emerging markets of Latin America and Asia, especially India, where the mobile instant messaging app is very popular. It allows users to exchange text, pictures and videos using smartphones. The app is very popular among youth across Europe, Latin America, parts of Asia including India, where Facebook is beefing up its presence. Facebook may monetize WhatsApp in future and it may push users to look for a similar application.

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