Mithai makers are introducing new flavours to pique the taste buds of customers thought to have been lost to foreign confectionery brands. In fact, some retailers are saying that the Indian ‘mithai’ has already made a strong impression in the gifting market, with makers of snacks and ready-to-eat food items such as Haldiram, and CavinKare using flavour and packaging strategies similar to those of foreign chocolate brands.

In future local snack makers may regularly provide traditional snack food items which are rarely available nowadays and good for health.

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