Mukesh Ambani-controlled Reliance Industries plans to run an exclusive chicken restaurant chain in India in partnership with a UK-based company as he seeks a bite of the quick service restaurant  pie, which is pegged to grow at 30% per annum.

The chain, to be called ‘Chicken came First’ will directly compete with KFC (Kentucky Fried Chicken), the world’s most popular chicken restaurant chain. 

Since Mukesh ambani knows the local market of india, he may change the whole business as  he did by introducing mobile phones for 500 rs pushing rivals for low cost phones.