Hero has missed analyst estimates for net profit in seven of the last eight quarters. In the quarter to December 2012, it posted its lowest net margin in 15 years, as sales tapered, costs increased and a re-branding exercise made it to spend a lot more on advertising.

Good Research and Development , expanding its market share in Overseas market, having a separate identity.launching competitive products, increasing presence in scooter segment are key strategies if HERO wants to save its market share as Honda in low end segment, Bajaj in Race bikes dominate sales.