The European Commission started an investigation in November 2010 after receiving complaints from rivals of world’s dominant Internet search provider Google that  it had directed users to its own specialist search services, away from smaller rivals to crush smaller firms when its general search is used.

In Europe, 80 percent of Web searches are run on Google which makes its money by advertising sales, can make or break a business by its ranking and by providing additional information to the market to help its ventures in specialised searches like travel.

Google may be fined up to 10 percent of global revenues with changes in its operations in search by removing some aspects of its search algorithms if this case is resolved soon.Otherwise a long battle in EU courts will damage Google’s name.

Google’s business model is in risk as it have to be modified to different laws and different cultures as key decisions in this case are likely within months.

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